New 1D0-623 Exam Practice & Exam 1D0-623 Cram Review

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CIW Social Media Specialist Sample Questions (Q36-Q41):

NEW QUESTION # 36
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

A. Reach, relevance, and resonance.
B. Promotion, sharing, and engagement
C. The 80/20 rule
D. The 90/9/1 rule.

Answer: B

NEW QUESTION # 37
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

A. Asses and evaluate
B. Identify and resolve
C. Monitor and revise
D. Manage and mitigate

Answer: A

Explanation:
In the context of social media risk management, the stage that involves assigning probability levels to threats is the "Assess and evaluate" stage. This stage includes identifying potential threats, analyzing their likelihood, and evaluating their potential impact. By doing so, strategic decisions can be made to prioritize and address the most significant risks. Implementing a quarterly comprehensive evaluation and daily checks are part of this stage, ensuring continuous monitoring and assessment to mitigate any threats promptly.

NEW QUESTION # 38
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What should Stuartdo to ensure the association's social media sites are in compliance with the various legal regulations internationally?

A. Require users to accept a terms-of-use license and privacy policy before they can post any content
B. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
C. mail the users and request they show permission they are allowed to use the materials.
D. File a lawsuit against the users for posting copyrighted materials on his site.

Answer: A

Explanation:
To ensure compliance with various legal regulations internationally, Stuart should require users to accept a terms-of-use license and privacy policy before posting any content. This proactive measure sets clear guidelines for acceptable use and ensures that users acknowledge and agree to the terms, which can include stipulations about not posting copyrighted materials without permission. Mailing users for permission or contacting copyright owners is reactive and less efficient, while filing lawsuits is extreme and should be a last resort. A terms-of-use agreement provides a legal framework to manage content and protect the association from potential legal issues.

NEW QUESTION # 39
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

A. A social media audit and a list of social media goals.
B. Analysis of current user demographic segmentation.
C. Development of a persona.
D. A social media audit.

Answer: A

Explanation:
Before conducting a SWOT analysis of the company's social media plan, Sarah should first complete a social media audit and establish a list of social media goals. A social media audit provides a comprehensive review of the current social media efforts, identifying what is working and what is not. It involves analyzing the performance of social media channels, content, and engagement. Establishing social media goals helps to define what the company aims to achieve through its social media presence. These foundational steps provide the necessary context and benchmarks needed to accurately assess strengths, weaknesses, opportunities, and threats in the SWOT analysis.

NEW QUESTION # 40
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?

A. Hire someone to create and maintain his online presence on other social media sites.
B. Create placeholder pages that redirect visitors to his Web site or other social media sites.
C. Ignore the other sites because his primary audience does not participate on them.
D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

Answer: B

NEW QUESTION # 41
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